Role: Creative Strategist (Social Media & Printed Materials) & Art Director
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Art Direction: André Porto Alegre
Graphic & Digital Design Lead: André Porto Alegre
Illustration Film: Studio Cosmo
Executive Production: Baptiste
Activation Films: Yasmin Munhoz & Sophia Fuke
Special Thanks: Hermès & Iguatemi Team
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━ le monde d'hermès ━ le monde d'hermès ━ le monde d'hermès ━ le monde d'hermès ━ le monde d'hermès ━ le monde d'hermès
Le Monde D'Hermès Kiosk Brazil
at Iguatemi São Paulo
From September 10th to 14th, 2025, São Paulo welcomed a touch of Paris with the arrival of Le Monde d’Hermès Kiosk — the itinerant newsstand of the iconic French maison. Set in the Praça do Relógio at Shopping Iguatemi, the activation marked the first Brazilian edition of the project, inspired by the traditional Parisian newspaper kiosks. The experience invited visitors to immerse themselves in Hermès’ creative universe through sensory moments, playful interactions, and the distribution of the latest issue of Le Monde d’Hermès magazine. Guided by the whimsical “Monsieur Kiosk,” guests explored a colorful space imagined by Rain Studio and were invited to stroll through the garden, collect a keepsake bookmark, and send illustrated postcards created by Brazilian artist Filipe Jardim, a longtime collaborator of the maison.
My main role was to develop the creative strategy, with a strong focus on social media for Iguatemi, creating a variety of assets strategically designed for three key phases: warm-up, launch, and sustain. This approach allowed us to highlight the collection’s products in engaging and innovative ways across all touchpoints.
Creative Content Strategy
For Hermès, I developed a creative strategy that celebrates the brand’s heritage of craftsmanship while connecting with a modern, culturally engaged audience. Central to this approach was the launch of Le Monde d’Hermès kiosk, an immersive experience that brought the brand’s stories, artistry, and values to life in a tangible, interactive way. By combining storytelling, digital engagement, and experiential touchpoints, the strategy emphasized Hermès as a symbol of personal expression and timeless elegance. Each element—from campaign visuals to curated experiences—reinforced the brand’s sophistication, exclusivity, and artisanal excellence, ensuring a cohesive narrative that resonates across both traditional and contemporary platforms.
Animation: Spoiler Film
I conceptualized and produced an animated spoiler film for Hermès that teased upcoming collections while immersing the audience in the brand’s world of craftsmanship and elegance. The film used dynamic motion and storytelling to evoke curiosity and anticipation, translating Hermès’ artisanal values into a visually engaging narrative. By blending sophisticated animation with a refined, emotionally resonant tone, the project elevated the brand’s digital presence, creating a memorable prelude to the full collection and reinforcing Hermès’ identity as a leader in luxury innovation.
Graphic Assets
For the Hermès Le Monde d’Hermès kiosk launch at Iguatemi, I developed a suite of 3D assets, graphic design elements, and animations tailored for social media engagement. Each asset was designed to translate the immersive, artisanal world of Hermès into dynamic digital experiences, capturing attention while reflecting the brand’s elegance and sophistication. From visually striking 3D renders to motion graphics optimized for storytelling, the content strategically drove awareness and anticipation for the kiosk, ensuring a cohesive and compelling narrative across Instagram and other social platforms.
Activation Films
To promote the Hermès Le Monde d’Hermès kiosk activation, I produced a series of activation films that captured the immersive experience and storytelling of the space. The films highlighted the craftsmanship, artistry, and interactive elements of the kiosk, translating the physical experience into engaging visual narratives for digital and social media. Through a blend of cinematic framing, motion, and brand-driven storytelling, the content elevated audience awareness, creating excitement and anticipation while reinforcing Hermès’ identity as a leader in luxury and experiential innovation.