Role: Art Director & Graphic/Digital Designer
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Art Direction: André Porto Alegre,
Graphic & Digital Design: André Porto Alegre
Graphic & Digital Design Team: Kelly Camelo, Juliana Sansão & Isadora Chiamulera
Still Photography: Cube
3D Video: Studio Cosmo
━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8
━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8 ━ 24/8
Schutz: The Eight Sneaker
Fall | Winter 25
The Sneaker Eight by Schutz was born from a bold reinterpretation of the "24/7" lifestyle, evolving into a powerful new idea: 24/8. This concept celebrates women who live beyond the limits of time — multitasking, ever-evolving, and constantly on the move. For them, seven days aren’t enough.
Crafted with a mix of textures and clean, modern lines, the Sneaker Eight blends fashion and function in a silhouette designed to accompany every moment of the day. Whether navigating daily routines or embracing spontaneous plans, this sneaker is a statement of energy, individuality, and versatility.
3D Film
To bring the product to life in a unique way, the campaign features a 3D film that captures the sneaker in motion — dynamic, futuristic, and driven by the rhythm of a woman’s unstoppable pace. The result is a visual narrative that reflects the spirit of 24/8 living: always one step ahead.
Still Images
In the still life visuals, soft pillows and satin textures were carefully chosen to echo the tactile experience of the Sneaker Eight. These elements not only reflect the luxurious materials used in the sneaker’s construction, but also symbolize the comfort and lightness it offers. The satin’s fluidity and the plushness of the pillows visually translate the feeling of ease, softness, and movement — reinforcing the idea that style and comfort can seamlessly coexist in every step of a 24/8 lifestyle.
Visual Identity
The visual identity embraces bold typography as a central element, reflecting the strength and confidence of the 24/8 concept. To create balance and allow the message to breathe, generous white margins are used throughout the layout. This contrast between impact and space ensures clarity, elevates the visual experience, and reinforces the idea of a modern, confident brand that knows when to be loud — and when to let silence speak.